https://scottsidea.com/365 daily 0.75 2020-05-23 https://scottsidea.com/365/blog-post-title-four-g9kn9 monthly 0.5 2020-05-19 https://scottsidea.com/365/blog-post-title-three-sxalj monthly 0.5 2020-05-19 https://scottsidea.com/365/blog-post-title-two-9yd67 monthly 0.5 2020-05-19 https://scottsidea.com/365/blog-post-title-one-s2kws monthly 0.5 2020-05-19 https://scottsidea.com/home daily 1.0 2020-05-18 https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5ec18f0bfeaa194a81693c3e/1589743977148/CRM_hero.jpg Home Lifecycle, CRM & Loyalty https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5ec18f585ff2e369e5d813d6/1589744004149/UXhero.jpg Home User Experience https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5ec1907addb38d4ce0d015fc/1589761014051/Designhero.jpg Home Design Strategy https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5ec190c65ff2e369e5d8514a/1589743837777/IntegratedHero.jpg Home Integrated Marketing https://scottsidea.com/contact daily 0.75 2020-04-10 https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e6ab33fea60e51301d18d8e/1584051012641/ScottSawicki-20181112-018-warm.jpg Contact https://scottsidea.com/resume daily 0.75 2021-05-08 https://scottsidea.com/autodesk daily 0.75 2020-04-10 https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e90d56f440b6d6de84abbba/1586550133896/ADSK_Gamification.jpg Autodesk - In-Trial Gamification Autodesk knew that 90% of their website traffic resulted in software trial download, meaning conversion from trial to subscription was critical. To solve this challenge, we introducted a new strategic marketing tactic, gamification. I led the research and planning, creative concepting, development, and execution and full integration efforts for this program, which involved many partners, client departments, and agency teams. The themed gamification program for the trial experience which led users through missions highlighting aspects of the software. A community was created to track progress, see and share results, and encourage participation. Program increased trial usage by 54% 15% increase in clicks to purchase led to a 29% increase in channel revenue per trial start International recognition from Forrester, Constellation Research, HubSpot and others A second program was then launched with equivalent results. https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e90e7e58509577efae46a44/1586555346027/ADSK_Email.jpg Autodesk - Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e90d5b59b595c7273fe599a/1586550202075/ADSK_CageMatch.jpg Autodesk - Whatever it is, the way you tell your story online can make all the difference. https://scottsidea.com/microsoft daily 0.75 2020-04-10 https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e90caaf9b595c7273fba1a9/1586547383684/MSFT_UX.jpg Microsoft - Responsive, Contextual, Adaptive Redesign Our Office.com work evolved from simple landing page enhancements to a full site redesign. Our phased approach included the introduction of responsive design and adaptive/contextual technology to deliver personalized experiences and opportunities across devices. Leveraged MSCOM UX Design System, navigation system and proposed site map and userflows Audit of industry desktop/mobile experiences for recommended best practices (e.g., Apple, Google, Evernote, Dropbox, Yammer, Intuit) Collaborated with Office.com team to: Facilitate a CMS platform migration and overall UX optimization Display content in context (e.g., iPad information on iPads) Inform A/B testing for ongoing enhancements https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e90aa740e8c31732d11b0c2/1580404843024/Aro%252BHa_0010.jpg Microsoft - Whatever it is, the way you tell your story online can make all the difference. https://scottsidea.com/portfolio daily 0.75 2020-05-20 https://scottsidea.com/portfolio/project-one-lkx9m monthly 0.5 2020-05-20 https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5ec2afb90e617337fef33056/1589817285057/VISA_catalogs.jpg Portfolio - Lifecycle, CRM, & Loyalty Marketing - Lifecycle Marketing Catalogs I managed planning, creative development, and production of five Visa lifecycle marketing catalogs — both business and consumer card products — featuring strategy and planning tools, sample marketing materials, and partner offers to support each tactic aligning with the phases of the customer journey by chapter. Acquisition Activation Usage Loyalty Retention Attrition With the catalog success, I facilitated the migration from paper-based catalogs to digital versions with a transition to CD-based editions and finally online at Visa Online, their fulfillment website. https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e8bdbbeaae7a547c9cb76f8/1586233692650/HP_BR.jpg Portfolio - Lifecycle, CRM, & Loyalty Marketing - “Basic Rewards” Loyalty Program Basic Rewards is a global rewards program for purchasing genuine HP ink cartridges with over 1 million unique visitors per month. Consulting with HP partners and internal agency experts, I managed a three-phased rollout to increase HP loyalty. Shifted from a product-centric to a user-centric program Built an admin tool for easy content, reward, and offer updates Integrated with HP developers to achieve a single sign-on (SSO) experience https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e8bee2b7a32914c27671c43/1586228802600/MSFT_CRM.jpg Portfolio - Lifecycle, CRM, & Loyalty Marketing - CRM Strategy & Program Development Following a successful office.com site redesign focussing on lead generation (see Design Strategy), I led the strategic roadmap development to build and launch lifecycle marketing, lead nurture, and acquisition programs for Office 365 prospects. Developed templates for emails and landing pages Launched with two tracks and an integrated online advertising campaign targeting: Small Businesses (SMB) Enterprise customers Ongoing testing and optimization of assets https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e8d258317114d6ea7f6be86/1586384554593/LM_RS.jpg Portfolio - Lifecycle, CRM, & Loyalty Marketing - Targeted Community Building I led the evolution of three key Liberty Mutual outreach programs. The virtual homes for these programs featured multiple signature programs to drive traffic and consumer engagement with the national brand while building local communities. Achieved 475% user community growth for Responsible Sports, a youth sports program, through development and implementation of an integrated loyalty marketing campaign Program featured rich content developed in partnership with national youth sports organizations including videos, articles, tips and tricks to support a common goal of responsible sport coaching and parenting Guided overall Liberty Mutual email marketing strategy, implementation, and reporting Won the ExactTarget (now Salesforce Marketing Cloud) “Subscribers Rule Award” for Best B2C Email Campaign https://scottsidea.com/portfolio/project-three-nc2lh monthly 0.5 2020-05-18 https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e8ce31ba9a67f1ccc464744/1586550127662/ADSK_Gamification.jpg Portfolio - Design Strategy - In-Trial Gamification Autodesk knew that 90% of their website traffic resulted in software trial download, meaning conversion from trial to subscription was critical. To solve this challenge, we introducted a new strategic marketing tactic, gamification. I led the research and planning, creative concepting, development, and execution, and full integration efforts for this program, which involved many partners, client departments, and agency teams. The themed gamification program for the trial experience led users through missions highlighting aspects of the software. A community was created to track progress, see and share results, and encourage participation. Program increased trial usage by 54% 15% increase in clicks to purchase led to a 29% increase in channel revenue per trial start International recognition from Forrester, Constellation Research, HubSpot and others A second program was then launched to test gamification in different customer segments. https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e8e68d1b2af122c6f8a1bad/1586555471431/Aro%252BHa_0010.jpg Portfolio - Design Strategy - Office.com I led our work and relationship with Microsoft while at Resource, growing the business from $0 to over $3M and attaining one of four Agency of Record (AOR) designations from more than 25 potential partners. Projects included work with their Office, Xbox, Windows, and Retail teams Our work started with simple page enhancements. That grew into several more projects that ultimately led to a complete redesign of office.com from home page to product pages and supporting pages. We took a mobile-first approach to deliver best-in-class responsive designs that were on brand and customer-focussed. https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e90e9d27f66de7aa58d34ba/1586555349167/ADSK_Email.jpg Portfolio - Design Strategy - Digital Customer Success Webinar Program In my first corporate role, I revamped product, industry, and persona-specific webinar programs focused on learning content and community involvement. I managed multiple platform migrations and developed a strategy and promotional plan that increased registrations from dozens to 1,000+ in a matter of months. Enhancements included: Creative redesign for brand consistency across all communications from email to registration to promotional assets Simplified registration process with option to register for multiple sessions Automated Marketo-driven trigger emails following initial invitation and registration including Add-to-Calendar, reminder emails and follow-up email with the recording link Easy viewing of the latest recording of past sessions Established and optimized promotional plans including email campaigns, social media, forums, and other channels https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5ec1d8790bcf3d6a67cae288/1589826251447/MSFT_DS.jpg Portfolio - Design Strategy - Office.com Optimizations Once we completed the full site redesign of office.com, we started significant user testing to optimize page performance. We conducted A/B and multivariate testing to guide our enhancements with occasional focus group and online user testing. Our work included: Exploration of a “Help Me Choose” tool Relaunch of the Office IT Pro hub Suggested improvements to content length and organization Lead generation capture and social media exploration among others https://scottsidea.com/portfolio/project-four-rrgrr monthly 0.5 2020-05-18 https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5ec1de0ab9557a142782a0a8/1589821114741/VisaPromo.jpg Portfolio - Integrated Marketing - National Promotions My 10 years of working with Visa alternated between national promotions and product lifecycle marketing. I developed program sell-in materials, point-of-sale materials for merchants and banks, and even customized materials and programs for key partners for many Visa national promotions. POS items included posters, tent cards, counter cards, statement inserts, window and floor decals, and more. Sweepstakes to launch the global Visa and Walt Disney Company partnership Summer and Winter Olympic Games promotions “Win a Trip” sweepstakes Donation “worthy-cause” awareness programs Multiple holiday/4Q promotions including movie-tie partnerships https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e90ef03f5d3b5641482b7f7/1589821146164/ADSK_CageMatch.jpg Portfolio - Integrated Marketing - Social Media I’ve led award-winning social media work for Autodesk, pushing the boundaries of the platforms, and producing results that far exceeded expectations. Programs included: Weekly series of interactive voting challenges on Facebook Employee engagement programs to promote via personal social networks Event and webinar registration promotion Social support for larger campaigns Multiple infographics https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5ec0a1e1c9d64037cc7905b6/1589821021328/Chiquita.jpg Portfolio - Integrated Marketing - In-Store Events: Product Trial I worked with the Chiquita Innovations team to test viability of a potential product, a banana dip. We researched potential test markets, concepted promotional strategies, and developed interactive in-store and at-home programs for kids and parents. Merchant sell-in and registration Banana decoration contest Consumer photo upload Contest entry In-store photo opportunities Monkey mascot kiosk displays Staffed sessions with Polaroid-like cameras https://scottsidea.com/portfolio/project-two-57zyy monthly 0.5 2020-05-18 https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e8cc36899fd2166b9da7970/1586547375423/MSFT_UX.jpg Portfolio - User Experience - Responsive, Contextual, Adaptive Redesign Our Office.com work evolved from simple landing page enhancements to a full site redesign. Our phased approach included the introduction of responsive design and adaptive/contextual technology to deliver personalized experiences and opportunities across devices. Leveraged MSCOM UX Design System, navigation system and proposed site map and userflows Audit of industry desktop/mobile experiences for recommended best practices (e.g., Apple, Google, Evernote, Dropbox, Yammer, Intuit) Collaborated with Office.com team to: Facilitate a CMS platform migration and overall UX optimization Display content in context (e.g., iPad information on iPads) Inform A/B testing for ongoing enhancements Lead generation success from the redesign led to the development and launch of a robust lifecycle CRM program https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e8e4c3e45749857fe5a16fc/1586383968311/HP_Events.jpg Portfolio - User Experience - Global Events: Discover & Drupa Partnering with HP, we developed an on-demand event experience for live onsite and virtual attendees for HP Events. The multi-device experience enabled access to custom content featuring scalable maps, speaker presentations, and live social buzz. Digital reach increased by 149% with 20x digital audience YOY Increase in live viewers of 74% Social activity increased by 18% leading to a social engagement increase of 131% Mobile app usage increased by 36% https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e8cc1271916b536835fc892/1586383987903/MSFT_UX_blog.jpg Portfolio - User Experience - Building a Better Blog Microsoft’s blog system was launched and remained untouched for years, in need of significant enhancements when we joined the team. We researched and developed blogging best practices, designed and implemented in partnership with the Microsoft development team. The new blog system first launched with the Office team and then rolled out across all of Microsoft. Developed a new tiled approach to article display Created a robust filtering approach to the navigation Implemented keyword and search strategy for authors Focussed design on clear calls-to-action (CTAs) for readers Continued to refine and optimize the blog experience https://static1.squarespace.com/static/5e62df5e313c953d55e1c2aa/t/5e8c0952ea72bf0dd0c76d46/1586383998111/Adobe_UX.jpg Portfolio - User Experience - Acrobat UX Research & Testing Listen to users. Data doesn’t lie. That was our approach for a redesign of the Acrobat landing page for Adobe. We tested three possible approaches with users to determine the best way to guide users to product information. The results were the exact opposite of what we’d hypothesized. Test and learn! Designed three approaches to presenting product details: Task-based approach (“I want to…”) Segment-driven options (“I am a…) Product front and center (“Just show me!”) Coordinated with the Adobe Research team to facilitate user testing Refined selected concept and delivered for implementation