Integrated Marketing

Integrated marketing has been a focus of my career since I started working. I even created a role, Integration Manager, for my responsibilities before it became “a thing.” I strive to create seamless experiences for consumers. Whether the interaction comes from a website, social media, events, promotions or sweepstakes, a form of advertsing, email, or even direct snail mail, messaging and communications strategies should be consistent, customer-focused and compliment each other for the best experience possible.

Visa

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National Promotions

My 10 years of working with Visa alternated between national promotions and product lifecycle marketing. I developed program sell-in materials, point-of-sale materials for merchants and banks, and even customized materials and programs for key partners for many Visa national promotions. POS items included posters, tent cards, counter cards, statement inserts, window and floor decals, and more.

  • Sweepstakes to launch the global Visa and Walt Disney Company partnership

  • Summer and Winter Olympic Games promotions

    • “Win a Trip” sweepstakes

    • Donation “worthy-cause” awareness programs

  • Multiple holiday/4Q promotions including movie-tie partnerships

Autodesk

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Social Media

I’ve led award-winning social media work for Autodesk, pushing the boundaries of the platforms, and producing results that far exceeded expectations. Programs included:

  • Weekly series of interactive voting challenges on Facebook

  • Employee engagement programs to promote via personal social networks

  • Event and webinar registration promotion

  • Social support for larger campaigns

  • Multiple infographics

Chiquita

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In-Store Events: Product Trial

I worked with the Chiquita Innovations team to test viability of a potential product, a banana dip. We researched potential test markets, concepted promotional strategies, and developed interactive in-store and at-home programs for kids and parents.

  • Merchant sell-in and registration

  • Banana decoration contest

    • Consumer photo upload

    • Contest entry

  • In-store photo opportunities

    • Monkey mascot kiosk displays

    • Staffed sessions with Polaroid-like cameras

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Design Strategy