Resumé
Scott Sawicki
Summary
Marketing executive who builds functions from zero and turns them into drivers of pipeline, brand, and growth. Took SafelyYou’s marketing from a single hire to an 8-person team and a nearly $1M budget, growing ARR from early-stage to $30M+ through Series A to Series D ($100M+ raised), developing the demand generation and creative engines behind that growth. Twenty-plus years working at the intersection of technology, customer acquisition, and brand, both in-house and agency-side, for companies from emerging startups to established industry leaders, including Adobe, Visa, and Microsoft.
Core Competencies
Marketing Leadership & Team Building · Growth & Demand Generation (ABM) · Brand Strategy & Creative Direction · Product Marketing & GTM Strategy · MarTech & Marketing Automation · Customer & Lifecycle Marketing · Event Marketing · Strategic Partnerships · Budget Ownership · Startup / High-Growth Leadership
PROFESSIONAL EXPERIENCE
Director of Marketing (Head of Marketing); Senior Director of Growth Marketing
SafelyYou
AI-driven fall detection and prevention platform sold B2B to senior living operators, supporting care staff, residents, and families
08/20 – present • San Francisco, CA
Joined as the company’s first marketing hire; built the marketing organization from zero to an 8-person team and a budget that grew to nearly $1M, as SafelyYou scaled from early-stage revenue to $30M+ in ARR and nearly 200 employees across Series A, B, C, and D funding rounds, $100M+ raised.
MQL volume is on pace to beat 2025’s full-year total by roughly 50%, the payoff of an AI-driven MarTech rebuild spearheaded end-to-end. Migrated the CRM and marketing automation stack from HubSpot to Salesforce, then layered in Instantly, Seismic, and AI tools like Clay for data enrichment, giving the team pipeline visibility and higher-quality inbound leads.
Drove SQL delivery to nearly 2.5x target and exceeded annual opportunity-generation goals by 12% in FY25 by launching and scaling acquisition channels, including LinkedIn and Meta advertising, ABM, email, partner initiatives, and the company’s webinar program.
Served as de facto creative director and led the company’s first major integrated product launch, featuring a PSA produced in partnership with Wish of a Lifetime from AARP, which won the Aspect Marketing & Advertising Award and a Shorty Impact Award.
Guided the team through multiple periods of major organizational change including headcount resizing and product repositioning, without losing execution or morale.
Built a customer sales and marketing program, including toolkits, trainings, and testimonial videos, that gave customers a competitive differentiator in their own acquisition and retention efforts and turned them into active references for SafelyYou, supporting a period in which expansion deals made up 86% of all deals closed over the trailing six quarters.
Developed strategic partnership marketing relationships with key industry and technology media outlets, vendors, capital partners, and healthcare systems, opening new distribution and co-marketing channels.
Represented SafelyYou as a company spokesperson across industry panels and webinars, a recurring source of pipeline, thought leadership, and brand credibility in the senior living and health-tech space.
Lifecycle Strategy & Design Manager – Digital Customer Success
Autodesk • Contract through Aquent / Vitamin T
10/18 – 01/20 • San Francisco, CA
Grew Autodesk’s cornerstone customer education and nurture initiative through user-focused process enhancements and strategic promotional campaigns; supported a major subscription renewal initiative that more than tripled program registrations.
Launched product-, industry-, and persona-specific webinar programs and built ABM campaigns to deepen adoption among named accounts.
Partnered with departments across the company and multiple product teams to concept and build a self-guided, project-based learning experience.
Personal Sabbatical
11/16 – 10/18
Caregiver for ailing father. Explored a passion by completing a full-time professional Baking & Pastry certificate program.
Career built at the intersection of technology, customer acquisition, and brand for companies including Microsoft, Adobe, Autodesk, Visa, Disney, HP/HPE, FICO, Intuit, and Logitech.
Client Service Lead –
West Coast & Technology Clients
IBM iX (formerly Resource, Resource/Ammirati)
06/11 – 10/16 • San Francisco, CA
Directed client service across cloud, hardware, and software technology accounts across multiple offices.
Led strategy and creative development for the responsive redesign of Microsoft's pre-sales Office.com site, then built and launched global, omni-channel lifecycle marketing and lead-nurture programs for Office 365.
Grew the Microsoft account 700% year-over-year after exceeding forecast twofold, expanding into new business lines including Corporate Marketing and Retail.
Introduced gamification to Autodesk's in-trial audience, increasing trial engagement by over 40% and trial downloads by 10%.
Clients included:
Adobe
Autodesk
FICO
FileMaker (Apple subsidiary)
Gymboree Play & Music
HP & Hewlett Packard Enterprise
Microsoft (Office, Xbox)
Pets Best Insurance
PetSmart
SquareTrade
ADDITIONAL EXPERIENCE
Account Director – Product Marketing
Alcone Marketing Group
2010 – 2011 • San Francisco, CA
Clients included:
Chiquita
Clearwire
Intuit
Logitech
Account Director
High Five Marketing
2008 – 2010 • San Francisco, CA
Built an award-winning youth sports CRM/loyalty program that grew its user community by 475%.
Clients included:
Liberty Mutual Insurance
Ravenswood Wines (Constellation Brands)
Account Director / Integration Manager
Arc Worldwide (formerly Frankel)
1998 - 2008 • San Francisco, CA and Chicago, IL
Led Visa’s global partnership rollout with Disney and campaigns for Olympics sponsorships and Q4/holiday programs over a 10-year tenure.
Clients included:
Visa Consumer & Commercial Products; Disney & Olympics Promotions
Account Executive
Schwarz Worldwide
1997 – 1998 • Hoffman Estates, IL
Clients included:
Sears, Roebuck & Co.
Assistant Account Executive
Grant/Jacoby, Inc.
1996 – 1997 • Chicago, IL
Clients included:
AirSouth / Vanguard Airlines
The Associates / Ford Consumer Finance
Event Assistant
Wiersma Event Marketing
1995 – 1996 • Indianapolis, IN
Clients included:
City of Indianapolis
Eli Lilly and Company
US Army
Wild Birds Unlimited
RECENT RECOGNITION
Aspect Marketing & Advertising Award — Industry’s top honor, Best Multimedia Campaign (SafelyYou product launch campaign)
Shorty Impact Award — Winner & Audience Honor, Images category (SafelyYou product launch campaign)
Forrester Groundswell Award, Social Media Campaign (Autodesk In-Trial Gamification campaign)
XLNT Award Recipient (2x: Autodesk social media and gamification)
ExactTarget (Salesforce Marketing Cloud) Subscribers Rule Award — B2C Email (Liberty Mutual campaign)
CERTIFICATIONS
IDEO U
DESIGNING STRATEGY: Uniting rigor and creativity to create a successful strategy
Renaissance Entrepreneurship Center
Business Planning Certificate
Lean Startup Certificate
MECLABS/Marketing Sherpa
CRM / Email Marketing
Landing Page Optimization
Social Media Road Mapping & Planning
EDUCATION
Hope College – Holland, MI
Environmental Science (Biology/Geology) / Political Science
City College of San Francisco – San Francisco, CA
State of California Baking & Pastry Program Certificate