Resumé

Scott Sawicki

Strategic, customer-focused and results-driven digital marketer.

Summary

I am an experienced digital marketer with a passion for customer success, user experience, and design. My diverse marketing expertise helps build brands, customer loyalty, and, ultimately revenue. I have worked extensively in the technology (hardware, software, and cloud), financial services, consumer packaged goods (CPG), and retail industries on global programs, both online and offline.

Skills Overview

  • Digitally-focused customer engagement and loyalty programs 

  • Product, program, and promotion development and launch

  • Integrated campaign facilitation and management 

  • Strategic content creation aligned with consumer journeys

  • CRM and lifecycle marketing planning and implementation 

  • Creative concepting, ideation, and thought leadership

  • Team management, building and mentoring

 

Marketing Automation, Analytics, Project Management, and Creative Tool & Platform Experience

Adobe

  • Experience Cloud
    Marketo, Omniture/Adobe Analytics, Experience Manager

  • Creative Cloud
    Illustrator, InDesign, Photoshop, XD

  • Document Cloud
    Acrobat, EchoSign/Adobe Sign

Apple

iCloud, Keynote, Numbers, Pages 

Google

Analytics, Docs, Drive, Sheets, Slides

Microsoft
Excel, OneNote, Outlook, Power BI, PowerPoint, Project, SharePoint, Teams, Windows, Word

Salesforce

  • Marketing Cloud
    ExactTarget, Campaign Management

  • Tableau

Other Tools

Airtable, Asana, Basecamp, Constant Contact, Dynamic Signal, Gainsight, GoToWebinar, Hubspot, Slack, Smartsheet, Zoom

PROFESSIONAL EXPERIENCE

Director of Marketing

SafelyYou

08/20 – present • San Francisco, CA

 

Lifecycle Strategy & Design Manager – Digital Customer Success

Autodesk • Contract through Aquent / Vitamin T

10/18 – 01/20 • San Francisco, CA

 

Education was the focus of my contract with Autodesk – personally in my first corporate role, for our customers through many customer learning programs I developed and executed, and for my team as I taught new workflows and processes to support continued growth and success. I grew the cornerstone customer education initiative exponentially through user-focused process enhancements and strategic, promotional campaigns.

  • Launched product, industry, and persona-specific webinar programs focused on learning content and community involvement.

    • Designed and implemented program registration, notification and followup processes. 

    • Established and optimized promotional plans including email campaigns, social media, forums, and other channels. 

  • Developed pilot initiatives for named accounts (account-based marketing, ABM) to maximize potential of core educational customer nurture and adoption programs and deepen customer relationships, encouraging mutually beneficial growth. 

  • Partnered with multiple teams across the organization to launch multiple key customer service initiatives.

    • Concepted and helped launch and promote a new self-guided, project-based learning experience.

    • Supported a major subscription renewal initiative with the development of a robust product education program for two core collections, more than tripling registrations and setting new benchmarks for programs across the organization.

 Personal Sabbatical

 11/16 – 10/18

 

  • Caregiver for ailing father with early-onset Alzheimer’s Disease. Moved him cross-country to be closer to family.

  • Explored a passion and attended a year-long, full-time Baking & Pastry School program. After graduating in December 2017, tested my skills in the industry and observed two small businesses in action.

Client Service Lead –
West Coast & Technology Clients

IBM iX (formerly Resource, Resource/Ammirati)

06/11 – 10/16 • San Francisco, CA

Clients included:

  • Adobe

  • Autodesk

  • FICO

  • FileMaker (Apple subsidiary)

  • Gymboree Play & Music

  • HP & Hewlett Packard Enterprise

  • Microsoft (Office, Xbox)

  • Pets Best Insurance

  • PetSmart

  • SquareTrade 

 

Growth was the theme of my five-plus years at IBM iX: personal, team, company and client. I challenged myself, mentored my team, and guided clients on many fronts resulting in national recognition and growth for both clients and the agency. I also worked to ensure consistency and quality through several office moves and transitions. 

  • Led client service for technology clients – cloud, hardware, software, and accessories – across multiple offices.

    • Facilitated multiple client transitions including onboarding, strategic growth and development, rejuvenation and departure.

  • After exceeding annual Microsoft client forecast twofold, achieved 700% growth within first half of following year. 

    • Led strategy, concepting and creative development for the responsive redesign of the pre-sales office.com website.

      • Coordinated overall site planning and initial user research including user flows and creative concept development.

      • Managed launch development and production across multiple IT/technology teams while facilitating a CMS migration.

      • Post-launch, continued site optimization to increase prospect acquisition and lead generation through to conversion including A/B and multivariate testing, SEO, SEM, and social media integration.

    • Following the success of the website redesign launch, built and launched the global, omnichannel, data-driven lifecycle marketing and lead nurture programs for Office 365 for small business and enterprise prospects. 

    • Continued client growth momentum into new Microsoft businesses including Corporate Marketing and Retail.

  • Introduced gamification to Autodesk in-trial audience to increase trial engagement resulting in over 40% increase in trial usage and 10% more trial downloads during the program. 

  • Built social media strategy and activation plan for the Autodesk Education community. Launched multiple interactive campaigns.

Account Director – Product Marketing

Alcone Marketing Group

11/10 – 05/11 • San Francisco, CA

Clients included:

  • Chiquita

  • Clearwire

  • Intuit

  • Logitech

 

At Alcone I broadened my CPG and retail product marketing experience, working with the Chiquita Innovation team and Clearwire, mobile broadband provider. I facilitated the launch of a Logitech CRM program and Intuit email campaigns. 

  • Guided retail and shopper marketing efforts for Chiquita product innovations including strategy and research, overall launch planning, and key tactic implementation (events, microsites, and UGC).

  • Managed development of Intuit seasonal email campaign, optimized for segment targeting. Built campaign testing plans.

Account Director

High Five Marketing

03/08 – 11/10 • San Francisco, CA

Clients included:

  • Liberty Mutual Insurance

  • Ravenswood Wines (Constellation Brands) 

 

My focus at H5M was sports, cause and event marketing. I led evolution of three key Liberty Mutual programs: Responsible Sports, Be Fire Smart and Learn Return. The virtual homes for these programs featured multiple signature programs to drive traffic and consumer engagement with the brand. My innovative event marketing concept, a wine and barbeque tailgating tour, introduced Ravenswood Wines to untapped consumers, exceeding sampling goals. 

  • Achieved 475% user community growth for a Liberty Mutual youth sports program through development and implementation of an integrated loyalty marketing campaign. Facilitated search optimization, media testing, and design enhancements. 

    • Conceived, designed, and launched a secondary signature program, exponentially broadening reach into target markets.

    • Guided overall Liberty Mutual email marketing, including an award-winning youth sports CRM program.

  • Concepted event marketing tour; provided on-site support for Ravenswood tailgating roadshow.

  • Managed and directed team of national sport partners, designers, writers, producers, developers, engineers, and freelancers.

Account Director / Integration Manager

Arc Worldwide (formerly Frankel)

06/98 – 03/08 • San Francisco, CA and Chicago, IL

Clients included:

  • Visa Consumer & Commercial Products; Disney & Olympics Promotions 

 

The ten years I spent working with Visa was split between product marketing and promotional and sponsorship initiatives, both online and offline. Through lifecycle marketing catalogs for various Visa payment products and several holiday, Olympic Games (sweepstakes and awareness), and Disney promotions, I built my foundation for strategic concept development, user-driven communication, strong team leadership, and efficient project management.

  • Managed development and production of five Visa marketing catalogs, featuring lifecycle strategy and planning tools for customer acquisition, activation, usage, retention/loyalty and attrition stages of the consumer journey. 

    • Catalog projects included physical printed kits, sample materials, and supporting websites for marketer education and online ordering, eCommerce, and fulfillment. 

    • Developed direct-marketing materials (print and digital) including targeted loyalty programs featuring tiered-usage partner offers, in-branch materials, and other marketing support tools.

  • Launched Visa’s global partnership with the Walt Disney Company. 

    • Organized onboarding and rollout packages with creative and brand integration guidelines. Built image library for all Disney programs for North America and support imagery for Europe and Asia.

    • Implemented the Disney/Visa approval process through production of a toolkit website and submission registry/log. 

    • Developed strategic platform and facilitated concept development for multiple Disney national promotions through communication focus group and online testing and creative team management. Facilitated integrated marketing campaign between all Visa agencies.

  • Created and produced sell-in, direct-mail, and point-of-sale (POS) supporting Olympics sponsorships and Q4/holiday programs.

    • Customized programs to meet bank/merchant objectives with unique in-store materials and new distribution channels.

Account Executive

Schwarz Worldwide

06/97 – 06/98 • Hoffman Estates, IL

 

Promotional agency dedicated to development and production of in-store POS materials for Sears.

Assistant Account Executive

Grant/Jacoby, Inc.

04/96 – 05/97 • Chicago, IL

 

Full-service, mid-size advertising agency, focused on B2B communication.

Event Assistant

Wiersma Event Marketing

08/95 – 06/96 • Indianapolis, IN

 

Event marketing/consulting company, specializing in fundraising and sponsorships.

RECENT RECOGNITION

Renaissance Entrepreneurship Center:

  • Business Planning Certificate — 2018 

  • Lean Startup Certificate — 2017 

XLNT Award Recipient 2014: Social Media Campaign

Autodesk In-Trial Gamification: 

  • Forrester Groundswell Award 2013

  • XLNT Award Recipient 2013

  • Badgeville 2012 Summit Speaker

ExactTarget “Subscribers Rule Award” 2011: B2C Email

EDUCATION

Hope College – Holland, MI

Environmental Science (Bio/Geo) / Political Science

08/91 – 05/95

City College of San Francisco – San Francisco, CA

State of California Baking & Pastry Program Certificate

01/17 – 12/17