Building marketing functions from zero.
From first hire to full team, in step with a venture-backed AI health-tech company’s Series A through Series D.
AI-driven
MarTech
Migrated the CRM and marketing automation stack from HubSpot to Salesforce, then layered in AI tools like Clay for data enrichment.
MQL volume on pace to beat 2025’s full-year total by roughly 50%.
Demand
Engine
Launched and scaled acquisition channels — LinkedIn and Meta ads, webinars, ABM, partner initiatives, and nurture and lifecycle email.
SQL delivery near 2.5x target; FY25 opportunity goals exceeded by 12%.
Customer
Marketing
Built a customer marketing program including toolkits, trainings, and testimonial videos that turned customers into active references.
Expansion deals outpaced net new logo growth nearly 6 to 1.
Strategic
Partnerships
Built relationships with industry media, vendors, capital partners, and healthcare systems.
New distribution and co-marketing channels opened.
Be Free to Be Safe, Be Free to Be You.
SafelyYou’s first major integrated product launch, featuring:
a PSA with Wish of a Lifetime® from AARP,
national ad campaign,
video direct mailers, and
a live event,
built around one idea: safety makes freedom possible.